Is a bagel with no hole still a bagel? Montreal's St-Viateur behind cheeky campaign

Jan 30 2024 - In a move that's bound to upset many, cream cheese maker Philadelphia is debuting a hole-less bagel with the blessing of some of North America's beloved bagel shops, including Montreal's St-Viateur.

The so-called bagels are being touted as a first-of-its-kind treat that offers breakfast lovers even more room for their favourite cream cheese or schmear of choice.